Caresa was developed as a sub brand within AstraZeneca, designed to support smarter, more innovative and sustainable patient care pathways. The identity combines organic forms, clean typography and a vibrant colour palette to create a modern and human centred brand system inspired by connected care and sustainability. Alongside the logo design, the project included social assets, iconography, brand guidelines and marketing collateral, creating a cohesive visual language across all touchpoints.
BRANDING
Digital
social
print advert
Social
Logo design
The logo symbol was developed using interconnected organic forms to represent collaboration, patient pathways and sustainable healthcare systems. The soft geometric shapes create a modern and approachable identity while reinforcing the brand’s focus on smarter and more human centred healthcare solutions. Together, these forms subtly create a hidden “C” for Caresa, placing care at the centre of the identity.
