The Global Trade Observatory is DP World's research and insight platform. It brings together proprietary data, expert analysis and flagship reports on the forces shaping global trade. The ambition was to position the Observatory as the authority on logistics and trade intelligence, in the same way The Economist is known for trusted, top-tier analysis. The brand needed the credibility to sit alongside DP World while standing confidently as a sub-brand in its own right.

As lead designer, I developed an identity built on one central idea: turning complex data into clear insight. The logo represents a lens, a viewfinder that brings focus and clarity to an ever-changing market, giving readers a clearer view. It's built on the golden ratio, which gives it a distinctive sense of scale and balance.